Lifeguard was designed by Cheerio in 1986 with its iconic camouflage package and has been Japanese youth’s favorite drink since its debut over 30 years. Available nationally through every retails channels in Japan. Slightly carbonated with mix fruits flavor, Lifeguard supports your life with its refreshing taste and rich nutritional contents such as 7 vitamins, 7 amino acids, royal jelly and honey.

This premium green tea (non-sugared) only uses organic green tea leaves from Ise city, where one of the oldest shrine in Japan is located. We have a direct supply from local farmers union who practices organic farming over 40 years. The tea leaves are carefully processed in Uji, the center of tea culture in Kyoto, Japan, and aseptically filled in our Shiga plant.

The water quality is the key to the best tasting drinks. Our water has a good mineral composition and is naturally filtered over time as it runs through the 7 sacred mountains of the Suzuka mountain range. Pasteurized and aseptically filled.

A non-carbonated drink containing a 5% blend of three fruit juices; apple, peach and mango.

Blues coffee is a selection of nicely brewed coffee beverage with unique aroma and taste. Available in different varieties, including Blues Black, Blues Blend, Blues Expresso Zero, Blues Kilimanjaro and Blues Café au Lait.

A nostalgic Japanese soda which feels refreshingly sweet.
It has been well known for a long time due to its name and traditional design.

This is CHEERIO's reprinted edition. Cheerio has been a popular drink since 1960. The Champagne-like taste is a special feature of this carbonated beverage. The update of the packaging is made to mix a retro feel into the cool refreshing image.

Melon cream soda, a fresh carbonated beverage with a mellow melon taste, has been a popular drink at Japanese cafes for a long time.

A non-carbonated drink containing a 5% fruits juice (apple, pineapple, banana, peach, orange) and milk.
Enjoy a rich taste of fruits and milk.